Which sells more books—“search” or “social media”?

Facebook and Twitter are fine, but maybe only in conjunction with Google and Bing? A new report says that 58 percent of people, when looking for info on a product, start with search, while only 18 percent start with social media (but that’s growing). The future is likely a fusion of the two media, something called “social search.” Read my takeaway for authors and their books.

Researching your next book

Wouldn’t it be nice to have some personal, free help? Don’t forget librarians. If you’ve spent any amount of time really doing online research, though, you realize there’s a real skill to doing it efficiently. And a lot of the meaty historical stuff, which often underpins a great book, simply isn’t findable via Google. So let us remember the original research assistants that exist in nearly every town.