Making the most of your digital reach

Here’s an example of a successful author making the most of at least one new digital avenue. This inexpensive original e-story is designed to whet appetites for the new novel in September.

“Lee Child’s first e-only original 40-page Jack Reacher short story, SECOND SON, goes on sale August 15, priced at $1.99. Like his new novel THE AFFAIR coming September 27, it’s set in Reacher’s past, though the story moves further back to “when he was just a kid (right before he became a really BIG kid) and centers on a incident involving both his father, Stan, and his brother Joe, after his family moves to a new base on Okinawa.” (via PublishersLunch)

More info on Lee’s site here. People love “origin” stories, so I know I’ll be among many downloading that story!

By Laura

Helping creative entrepreneurs manage their online presence. Website builder & social media consultant, ebook creator, book marketer, editor, writer, blogger. (Avocations are movie review writing and graphic design.) Worked in book and magazine publishing for many years as an editor and executive.